Post by account_disabled on Dec 23, 2023 9:52:03 GMT
Dear reader, thank you for giving me time by coming to read this article. It is a data marketing business case applied to SEO to boost the visibility and traffic of the site of a BtoB SME in a niche market. Results of our approach: site traffic multiplied by 12 in a few weeks . Bruno (not his real first name) is developing a new service activity in a BtoB market where major accounts are numerous and powerful. He wants to be noticed by these major accounts in particular and for them to become customers by purchasing his service. Problems : no one waited for him, It has no particular notoriety in this market, He has little time to make his project profitable, otherwise he will have to abandon it.
There is strong competition from service providers who offer different offers but advertisers' budgets Email Data are not unlimited indefinitely, he is ready to invest but cannot afford to waste his budget and therefore expects a high return on each euro invested. Bruno heard about us through his school's alumni network. He contacted me so that we could help him develop his visibility and notoriety on social networks, being convinced, like many other entrepreneurs, that these platforms have considerable leverage. The question therefore arises of the best way to allocate this budget: social networks, ads, SEO, content, white papers, videos, infographics, etc. Although it can happen that the presence of a BtoB organization on social networks brings quantitative results, this is not very common.
It's a bit like the Lotto: many hope for it, 100% of the winners tried their luck, but 100% of the participants did not win, far from it. I have a few examples of companies that have had positive feedback (in business terms) from their presence on social networks. I have an even greater number of examples of companies (small or large) that have had no tangible results for the development of their business. The 2018 AMA (American Marketing Association) study shows that the ROI of a B2B brand presence on social media is mediocre at best. Bruno is nevertheless very keen on this “social media” presence. We are therefore working on improving his LinkedIn profile, but, given his situation, I find it totally unreasonable to put his entire budget into developing and optimizing his presence on social networks.
There is strong competition from service providers who offer different offers but advertisers' budgets Email Data are not unlimited indefinitely, he is ready to invest but cannot afford to waste his budget and therefore expects a high return on each euro invested. Bruno heard about us through his school's alumni network. He contacted me so that we could help him develop his visibility and notoriety on social networks, being convinced, like many other entrepreneurs, that these platforms have considerable leverage. The question therefore arises of the best way to allocate this budget: social networks, ads, SEO, content, white papers, videos, infographics, etc. Although it can happen that the presence of a BtoB organization on social networks brings quantitative results, this is not very common.
It's a bit like the Lotto: many hope for it, 100% of the winners tried their luck, but 100% of the participants did not win, far from it. I have a few examples of companies that have had positive feedback (in business terms) from their presence on social networks. I have an even greater number of examples of companies (small or large) that have had no tangible results for the development of their business. The 2018 AMA (American Marketing Association) study shows that the ROI of a B2B brand presence on social media is mediocre at best. Bruno is nevertheless very keen on this “social media” presence. We are therefore working on improving his LinkedIn profile, but, given his situation, I find it totally unreasonable to put his entire budget into developing and optimizing his presence on social networks.