Post by lizaseo11 on Nov 10, 2024 4:33:39 GMT
The client needs to implement a content strategy to increase the number of organic keywords in search and reach the TOP for a number of queries, but does not know whether it is worth starting a blog for this and spending the company's resources on it. Another situation is a young, dynamically developing company launching its website and planning to sell goods or services. But it does not know whether it is worth spending money on developing a blog. Familiar situations?
In the conditions of a conditionally limited budget, many companies prefer contextual advertising services to get traffic. In this case, site owners immediately see where the funds are going - here is the money for a click, here is the traffic, here are the clients (if the money runs out - the clients run out).
In the case of developing a content strategy and blogging, instant income and large daily traffic are not visible. As noted by Search Engine Land experts (one of the largest information sites in the world for SEO specialists), maintaining and developing your own blog is a long-term investment. And, as any financial specialist will confirm, the sooner you start saving money, the better.
Why do I need a blog?
Whether your site is an e-commerce site, a lead shopify website design and traffic generator, or a simple informational site, there is a so-called Finite keywords. The concept of this expression implies a set of keywords that will bring the most relevant traffic to your site. According to this same concept, you would never blog about lemon cheesecake recipes when your site is about building houses.
Ideally, your site should provide expert information about the subject of the site itself. In other words, if you run a site about building houses, it should contain expert information about working with roofing, facades, foundations, materials, etc. And this is not just advice - it is one of the conditions for compliance with Google's site quality recommendations (you can read the full 160-page version here , abridged information - here ).
In addition, a blog is a kind of foundation for the growth of the site's positions in SERP. In this case, the keywords used when working with articles are the very particles that will further increase the visibility of the brand and website in the search engine and, thus, allow more users to learn about you.
The Role of SEO and Blogging in the Conversion Funnel
Look carefully at the following image:
Funnel 1
This is a diagram of a standard conversion funnel that most marketers work with. There are 4 stages in total - awareness, interest, attention (consideration) and conversion itself (conversion action).
When any user enters the conversion funnel, they are not even aware that they are starting their “conversion” journey (from a marketing perspective). Some users start this “journey” by studying existing offers on the market and comparing them. Some are looking for ways to solve a problem they have - finding the right answers, product, service or information about goods and services.
At what point should you use SEO and content strategy in particular? Most companies provide for the inclusion of content strategy in the first two stages. In other words, content is needed precisely to pass the first stage of the funnel (to make the user aware that this site has necessary and useful information), and the second stage (to interest the user in the information).
Thus, the content strategy implemented on the blog is the first and most important stage of attracting users from organic search. In the diagram below, you can see confirmation of this position - social networks and organic search are the very first points of interaction between users and the brand. This trend varies depending on the industry, but in all cases there is consistency: the early presence of the brand (company, website) in organic search and social networks is an integral part of the formation of the conversion funnel.
Seo 800X207
Mention in featured snippets
In one of our previous articles dedicated to the featured snippets , we talked about its benefits and importance for attracting traffic to the site. In the context of this article, the blog and featured snippets are directly related to each other. Developing a blog on the site increases the likelihood of getting into the featured snippet, which in turn guarantees that 80% of organic traffic for the query will belong to you.
Download 43
Download 44
Conclusion
In short, writing content (and blogging in particular) for a website is a must for anyone who wants to increase the visibility of their products, services or information in organic search. In addition, constantly updating content is an added bonus when ranking a website, as Google pays attention to the frequency of content updates when determining website positions.
In the conditions of a conditionally limited budget, many companies prefer contextual advertising services to get traffic. In this case, site owners immediately see where the funds are going - here is the money for a click, here is the traffic, here are the clients (if the money runs out - the clients run out).
In the case of developing a content strategy and blogging, instant income and large daily traffic are not visible. As noted by Search Engine Land experts (one of the largest information sites in the world for SEO specialists), maintaining and developing your own blog is a long-term investment. And, as any financial specialist will confirm, the sooner you start saving money, the better.
Why do I need a blog?
Whether your site is an e-commerce site, a lead shopify website design and traffic generator, or a simple informational site, there is a so-called Finite keywords. The concept of this expression implies a set of keywords that will bring the most relevant traffic to your site. According to this same concept, you would never blog about lemon cheesecake recipes when your site is about building houses.
Ideally, your site should provide expert information about the subject of the site itself. In other words, if you run a site about building houses, it should contain expert information about working with roofing, facades, foundations, materials, etc. And this is not just advice - it is one of the conditions for compliance with Google's site quality recommendations (you can read the full 160-page version here , abridged information - here ).
In addition, a blog is a kind of foundation for the growth of the site's positions in SERP. In this case, the keywords used when working with articles are the very particles that will further increase the visibility of the brand and website in the search engine and, thus, allow more users to learn about you.
The Role of SEO and Blogging in the Conversion Funnel
Look carefully at the following image:
Funnel 1
This is a diagram of a standard conversion funnel that most marketers work with. There are 4 stages in total - awareness, interest, attention (consideration) and conversion itself (conversion action).
When any user enters the conversion funnel, they are not even aware that they are starting their “conversion” journey (from a marketing perspective). Some users start this “journey” by studying existing offers on the market and comparing them. Some are looking for ways to solve a problem they have - finding the right answers, product, service or information about goods and services.
At what point should you use SEO and content strategy in particular? Most companies provide for the inclusion of content strategy in the first two stages. In other words, content is needed precisely to pass the first stage of the funnel (to make the user aware that this site has necessary and useful information), and the second stage (to interest the user in the information).
Thus, the content strategy implemented on the blog is the first and most important stage of attracting users from organic search. In the diagram below, you can see confirmation of this position - social networks and organic search are the very first points of interaction between users and the brand. This trend varies depending on the industry, but in all cases there is consistency: the early presence of the brand (company, website) in organic search and social networks is an integral part of the formation of the conversion funnel.
Seo 800X207
Mention in featured snippets
In one of our previous articles dedicated to the featured snippets , we talked about its benefits and importance for attracting traffic to the site. In the context of this article, the blog and featured snippets are directly related to each other. Developing a blog on the site increases the likelihood of getting into the featured snippet, which in turn guarantees that 80% of organic traffic for the query will belong to you.
Download 43
Download 44
Conclusion
In short, writing content (and blogging in particular) for a website is a must for anyone who wants to increase the visibility of their products, services or information in organic search. In addition, constantly updating content is an added bonus when ranking a website, as Google pays attention to the frequency of content updates when determining website positions.