Post by account_disabled on Feb 25, 2024 4:19:18 GMT
Going into the detail of the social strategy, what can we add? First of all, we have already told you that we would opt for multiple "micro" profiles rather than a single ambassador. In particular, we would choose 4-5 influencers , if the activity is in person, to even go up to 10, in the case of a remote event. And as contents? Stories as if it were raining , while on the feed (obviously also in relation to the actual days of duration of the experience) even just one post could be enough. The latter is however very important, because it leaves a trace of the collaboration on the bulletin board, remaining visible to followers even in the future. The Stories, however, as you well know, will only remain for 24 hours, and we warn you: asking the creator to highlight them could involve an additional cost. To conclude, even if you will have guessed it by now, the social network that we recommend for this type of activity is certainly Instagram , fertile ground for every type of influencer. In fact, as a recent survey by SocialPubli shows , 96% of marketers consider Instagram the best platform for creating this type of partnership.
However, do not underestimate TikTok , one of the tools most loved by young India Part Time Job Seekers Phone Number List generations, obviously paying attention to its reference sector. If we decided to talk about wine, for example, the audience we could find on this social network would not be exactly the most suitable. Influencer marketing: the advantages for companies Now we understand how to build our influencer marketing campaign. But why should we choose an influencer? Costs & Timings: the company's investment Before talking about the advantages related to this marketing strategy, let's try to sum up to understand what investment we are talking about. If we focus immediately on costs, there are different dynamics and variables that can come into play: number and type of content, web reputation, fanbase, brand identity, ancillary costs and many others that define the overall budget allocated to influencers . It is not easy, therefore, to identify a standard figure even if, in general, we can say that to hire a micro influencer a figure between €400 and €1000 could be sufficient.
In total, therefore, if we decide to follow the suggestion of contacting at least 4 (better 5) micro influencers simultaneously, the investment (taking into account organisation, management, monitoring, "out of pocket" costs for hospitality and travel) could have an order of magnitude of €8-10,000 Now that we have some more information regarding costs, let's try to understand what our involvement would be in terms of time. Yes, because the collaboration begins with the contact of the influencers, a moment that must take place at least a month before, obviously taking into account the circumstances. Example: do we want to create a campaign for the end of September? Well, then it would be better to write to our influencers at least in July, to make up for the summer holidays. To talk about contracts, however, we will arrive close to the activity, needless to say, obviously the latter is a point that will represent the highlight of the entire strategy. Finally, the collaboration will end with the sending of the report.
However, do not underestimate TikTok , one of the tools most loved by young India Part Time Job Seekers Phone Number List generations, obviously paying attention to its reference sector. If we decided to talk about wine, for example, the audience we could find on this social network would not be exactly the most suitable. Influencer marketing: the advantages for companies Now we understand how to build our influencer marketing campaign. But why should we choose an influencer? Costs & Timings: the company's investment Before talking about the advantages related to this marketing strategy, let's try to sum up to understand what investment we are talking about. If we focus immediately on costs, there are different dynamics and variables that can come into play: number and type of content, web reputation, fanbase, brand identity, ancillary costs and many others that define the overall budget allocated to influencers . It is not easy, therefore, to identify a standard figure even if, in general, we can say that to hire a micro influencer a figure between €400 and €1000 could be sufficient.
In total, therefore, if we decide to follow the suggestion of contacting at least 4 (better 5) micro influencers simultaneously, the investment (taking into account organisation, management, monitoring, "out of pocket" costs for hospitality and travel) could have an order of magnitude of €8-10,000 Now that we have some more information regarding costs, let's try to understand what our involvement would be in terms of time. Yes, because the collaboration begins with the contact of the influencers, a moment that must take place at least a month before, obviously taking into account the circumstances. Example: do we want to create a campaign for the end of September? Well, then it would be better to write to our influencers at least in July, to make up for the summer holidays. To talk about contracts, however, we will arrive close to the activity, needless to say, obviously the latter is a point that will represent the highlight of the entire strategy. Finally, the collaboration will end with the sending of the report.